How To Grow Your Discord Server
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In this post, we will look at how to grow your Discord server in 2023. There are so many things you can focus on to help grow your community and server. In this post, we will focus on 10 things you take action on right now to help get your Discord server on the right path to regular weekly growth.
Whether you have a free server open to anyone or a paid membership Discord server, these 10 tactics below can be used in different ways.
Growing a Discord server from scratch can be challenging, especially with the increasing number of communities and competition. This comprehensive guide will focus on 10 individual tactics to provide server owners with practical steps and strategies to grow their Discord server from zero members to a thriving, engaged community in 2023.
The biggest thing of all is consistency. All of these tactics can be used to help grow your Discord server but to really see results, you need to focus on consistency and taking action on some or all of these 10 tactics every single day.
How To Grow Your Discord Server in 2023 – A Practical Guide!
Growing a Discord server from scratch can be challenging, especially with the increasing number of communities and competition. This comprehensive guide will focus on 10 individual tactics to provide server owners with practical steps and strategies to grow their Discord server from zero members to a thriving, engaged community in 2023.
The biggest thing of all is consistency. All of these tactics can be used to help grow your Discord server but to really see results, you need to focus on consistency and taking action on some or all of these 10 tactics every single day.
1 | Start with a Clear Vision and Purpose
Before promoting your server, ensure it has a clear vision and purpose. Define your server’s niche and identify your target audience. Having a distinct theme and direction will make it easier to attract like-minded members.
Promoting a server focused on one thing, rather than a general server that doesn’t resonate with anyone in particular, is much easier.
That’s not to say a general focused server can’t work, but, from a promotional standpoint, focusing on a specific area or niche is much easier and opens up more promotional avenues.
2 | Design and Organize Your Server
First impressions matter. Ensure your server is visually appealing and well-organized. Create an eye-catching server icon, establish channel categories, and add relevant descriptions. Use roles and permissions to manage access to different channels and features.
Remember that when it comes to learning how to grow your discord server, the design sets you up with the right foundation, so is incredibly important.
Remember to lock down channels you don’t want your members to chat in. Keeping conversation to a few channels, even one channel initially is a great idea. This way, all conversation happens in one channel and will help with engagement.
Using bots to help you with this is the best thing you can do, especially early on. Once you set up the correct bots, your focus can be promoting your server and driving in new members. (more on bots shortly)
3 | Create Engaging Content and Activities
Encourage interaction and engagement by creating compelling content and organizing events, giveaways, and contests. Establish a posting schedule and keep your server active with regular updates and discussions.
In relation to giveaways and competitions. These are always great to help grow your server initially. You can use giveaways to promote your server to new members.
Set up competitions and make sure you use them to drive engagement. Make your users do something within or outside your server on social to enter competitions.
4 | Utilize Discord Bots and Automation
Bots can help enhance the user experience and keep your server organized. Use bots for moderation, entertainment, announcements and reminders for engagement purposes. Some popular bots include MEE6, Dyno and Tatsu for roles, moderation and XP rewards, and dotNotify as a reminder bot or announcement manager.
Bots can help manage those boring tasks meaning you get to spend all of your energy on marketing, getting creative, and engaging with your new community.
5 | Network and Collaborate with Other Servers
Collaborate with other server owners and form partnerships to cross-promote each other’s communities. Join server listing websites and Discord communities dedicated to server promotion. Networking with other server owners can provide valuable insights, resources, and opportunities for growth.
Sites and server directors to add your server too include:
And don’t forget Reddit too. There are lots of subreddits that let you promote your new server such as:
6 | Leverage Social Media and Online Platforms
Promote your Discord server on social media platforms like Twitter, Facebook, and Instagram. Create content related to your server’s niche and share it with relevant hashtags.
You can also promote your server on forums, Facebook groups, and other online communities where your target audience is active.
7 | Encourage Discord Invites and Referrals
Incentivize your members to invite their friends and networks to join your server. Implement a referral program or create exclusive rewards for members who bring new people to your community. Word-of-mouth marketing can be a powerful tool for growth.
This is a perfect opportunity to create a competition or giveaway to drive new members into your community!
8 | Engage With Every Member Question
Why did you start your server? The answer is probably the same as everyone else right? To grow a community!
Community starts and ends with conversation and engagement and if your server has nothing going on, anyone that joins will just leave as quickly.
Be sure to be on top of all questions, comments and conversation. Be welcoming, be friendly and welcome your new members with open arms.
This will adopt a community spirit where conversation ultimately goes on without you having to drive it. But initially, you need to drive all conversation and be involved at all times.
9 | Track Your Growth and Analyze Data
Use analytics tools, such as server bots or Discord’s built-in server insights, to track your server’s growth and engagement metrics. Analyze this data to identify trends, improve your strategies, and make data-driven decisions.
You can also use URL shortening services whenever you share any links inside your server, giving you data on how many of your members are actually clicking the links you share.
10 | Be Patient and Persistent
Growing a Discord server takes time and effort. Be patient, stay consistent, and continuously learn from your experiences. Adapt your strategies based on feedback and performance to achieve sustainable growth.
How To Grow Your Discord Server in 2023 – Conclusion!
Growing your Discord server in 2023 requires a clear vision, engaging content, effective promotion, and persistence.
By following the 10 steps and strategies outlined in this comprehensive guide, server owners can build a thriving Discord community from the ground up. Remember, the key to success lies in understanding your audience, providing value, and fostering genuine connections.
