How To Advertise Your Discord Server
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Written by Jordan Kunawicz
Jordan is a Discord server enthusiast and tech-savvy digital marketer with a passion for helping online communities thrive. With extensive experience managing and growing Discord servers, Jordan understands how to create an enjoyable community experience on Discord.

Growing your Discord server can be challenging, especially starting from scratch. Advertising your server is essential to attract new members and create an active, thriving community.

If you are learning how to advertise your Discord server, this post should give you a starting point for several routes you can take. Not every tactic is something you need to do “outside” of your server.

Once your server gets community members, you can use them to advertise your server, as we will explore below.

In this post, we’ll share 8 effective methods for advertising your Discord server and maximizing your server’s potential.

Utilize Social Media Platforms

social media

Leverage your existing social media presence by sharing your Discord server on Twitter, Facebook, Instagram, and Reddit platforms. Engage with relevant groups, pages, or subreddits, and share your server with communities that share similar interests.

Once you start to get Discord server members, you can utilize their social media profiles too. The best way to do this is to run competitions and giveaways with your community sharing content or your server on their social media profiles.

You can run “Discord Invite” competitions too.

Create Engaging Discord Server Content


Produce engaging, high-quality content such as blog posts, YouTube videos, or live streams that showcase your server and its activities. You can attract new members interested in your server’s niche or theme by offering valuable content.

Let’s take an example. If you have a Discord server focused on Pokemon cards and collectables, you can create content focused on helping new collectors understand the market. The call to action is to point them towards your Discord server for more.

Collaborate with Other Server Owners


Partner with other Discord server owners within your niche and promote each other’s servers. By doing this, you can tap into their communities and gain new members who are likely to be interested in your server as well.

You can find other similar servers on Discord server listing sites and directories. Just search for your server topic and you will find other communities focused on the same thing.

The good part about this is you get to see what they are doing to grow their own servers, too, giving you good ideas that you can use to advertise your Discord server.

Use Discord Server Listing Sites: 

discord server listing site

Submit your server to popular Discord server listing websites such as Disboard,, or These sites allow users to discover new servers based on their interests, increasing the visibility of your server and attracting new members.

Participate in Discord Communities

Disboard communities

Building on one of the earlier points by checking out other servers similar to yours. You can actively engage in other Discord communities related to your server’s niche or theme.

By participating in discussions, offering help, or sharing your expertise, you can build your reputation and naturally attract people to your server.

Leverage Influencers or Streamers

twitch streaming

Collaborate with influencers, content creators, or streamers within your niche who can promote your Discord server to their followers. This can help you reach a wider audience and attract new members to your server.

Run Ad Campaigns

ad campaigns

Invest in paid advertising campaigns on platforms such as Facebook, Twitter, or Google Ads to promote your Discord server. Target your ads towards users with similar interests to increase the chances of attracting the right audience.

Discord server listing sites like also have opportunities to run paid advertising. This can sometimes be a much better site to run advertising for your Discord server because their user base and traffic are already looking for Discord servers and bots.

Host Giveaways and Contests

announcement campaign

Organize giveaways and contests to encourage users to join your server and engage with your content. Make sure to promote these events on your social media channels and within relevant communities to attract more participants.

As mentioned above, you can also utilize your community as it grows to enter giveaways by helping to promote your server.

Let’s use the example from earlier regarding a Pokemon card community. You could give away a rare card or unopened trading card pack to the member who drives the most invites within a certain period.

How To Advertise Your Discord Server

Advertising your Discord server is crucial for attracting new members and building a thriving community.

Combining these ten strategies allows you to promote and advertise your Discord server maximizing its potential. Don’t just choose one of the options above; run as many strategies as possible.

It’s all about consistency. This is the crucial piece of the puzzle. If you are starting out, things do take time. It’s rare to grow to hundreds or thousands of members overnight.

Every Discord server started with ZERO members. The ones that are thriving stayed consistent and still run many of the strategies above today.

Remember, engaging with your audience, creating valuable content, and maintaining a welcoming environment to ensure your server’s long-term success is essential.

Now, it is time to take action, get to work and execute the strategies above. Good luck!

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